Shinyu Premium Ceremonial Matcha (40 g)
Deep connection and pure elegance – a matcha like a best friend.
1. The Meaning of "Shinyu" – Your Best Friend
"Shinyu" (親友) means best friend in Japanese.
It describes a particularly deep, trusting connection – honest, constant, and close.
This matcha embodies exactly that:
A tea that accompanies you – in everyday life, in quiet moments, and in conscious rituals.
Produced in the renowned Yame region in Fukuoka, this matcha stands for the highest quality and finest craftsmanship.
Even when opened, a soft, intense aroma unfolds with nutty and slightly sweet notes – inviting, warm, and harmonious.
2. Flavor Profile
Aroma: soft, green, slightly nutty, and elegant
Taste: creamy, full-bodied, and balanced, with fine umami and subtle sweetness
Texture: velvety, dense, and particularly smooth
Finish: long, round, and pleasantly clear
A matcha with a perfect balance between depth and gentleness.
3. Origin – Yame
The Yame region is one of Japan's best growing areas for high-quality green tea.
It is known for:
✔ misty valleys
✔ mineral-rich soils
✔ ideal conditions for shaded tea cultivation
✔ outstanding tencha qualities
The tencha leaves used for this matcha are shaded before harvesting, which allows:
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more chlorophyll
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more intense umami
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a deeper, softer aroma
to develop.
Yame stands worldwide for premium quality – especially for high-grade matcha.
4. What Does "Ceremonial Matcha" Mean?
Ceremonial matcha represents the highest quality grade in the matcha category and is traditionally used for the Japanese tea ceremony.
This matcha is characterized by:
✔ use of the finest tencha leaves (first harvest)
✔ particularly gentle processing
✔ extremely fine grinding
✔ vibrant green color
✔ no bitterness – but soft, balanced elegance
It is ideal for puristic enjoyment – without additives, entirely focused on the taste.
5. Preparation – Classic as Usucha
For the best result:
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1.5 g matcha
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60–80 ml water
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approx. 75–80 °C
Whisk vigorously with a chasen until a fine foam forms.
The result:
A creamy, full-bodied, and harmonious matcha that directly demonstrates its quality.
6. Matcha for Special Moments
The Shinyu Premium Ceremonial Matcha is more than a drink –
it is a daily companion.
A matcha that lives up to its name:
Familiar. Balanced. And always by your side.